Digital Marketing
Digital Marketing What is Digital Marketing? Digital marketing is the process of promoting products or services using digital platforms such as search engines, websites, social media, email, and mobile apps. Example: Instead of printing 10,000 flyers for a shop, a business can run a Facebook ad targeting people in their city who are actually interested in their product. This saves money and brings more relevant customers. 1. Search Engine Optimization (SEO) SEO is a perfection on a website to show on top of SERP. There are 3 types of SEO. 1. On-page SEO: It focuses on content writing, meta tags, headings, and the main thing, keywords. 2.Off-page SEO: Create relationships to build backlinks. 3.Technical SEO: mainly focus on increasing website speed and mobile-friendliness of apps. Example: If you own a bakery in Delhi, SEO can help your website rank when someone searches “best bakery in Delhi.” 2. Content marketing Content marketing basically means sharing ...